Digital marketing is one of the best methods a business can use to achieve greater success online. No matter what industry you belong to, you can yield outstanding benefits from digital marketing services. However, before you get started, you should know how many main pillars of digital marketing have. By knowing the same, you can create strategies to lay down a solid foundation for online success. To learn more about the same, continue reading this post.

What Are the Major Pillars of Digital Marketing?

Digital marketing is one of the aspects that is beneficial for businesses in several ways. Speaking about the pillars that provide 360-degree support to digital marketing efforts, they include SEO, content, social media marketing, and PPC. Below is a detailed explanation of these pillars:

SEO (Search Enqine Optimization)

Stands for search engine optimization, this pillar is all about choosing the right keywords, building quality and useful content, optimizing on and off-pages, gaining organic backlinks, and making user experience better. While doing so, make sure your content is readable enough for your audience. Here are some more important points about this pillar:

  • It is believed that more than 50% of website traffic comes from organic searches. This makes SEO a critical element for digital marketing strategies.
  • The top platforms used for SEO practices include Google, Yahoo, and Bing.
  • To measure success, one must check the website traffic, bounce rate, page views, clicks, rate of conversion, and time spent on a page.

Content Marketing

Content marketing – the second pillar of digital marketing is all about creating engaging, relevant, and valuable content. However, you should also understand that your content marketing efforts will not be very effective if you do not promote it on the right platforms to engage and attract more audiences. By producing and promoting content consistently, you can establish your business as a thought leader.

Furthermore, it will help you build and nurture brand authority and association with your audience. To yield maximum results from your efforts, you will need to understand content marketing and its accurate aspects. For instance, it has three stages TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU (Bottom of the Funnel). Each stage includes various types of content such as blogs, articles, webinars, social media posts, and more.

Here are some more details about this pillar:

  • Content marketing has the ability to generate around 3 times more leads than outbound marketing.
  • According to some reports, it is nearly 60% less expensive than other popular marketing modes.
  • A lot of platforms are there where you can post and promote your content.
  • Blogs, website blogs, social media, guest blogging, podcasts, email newsletters, sponsored content, and so on are some methods for content marketing.
  • When you want to measure your success through content marketing, you should assess conversion rate, website traffic, time on the page, clicks, page views, and bounce rate.

Social Media Marketing

In the present time, social media channels have become an important part of everyone’s lives. This is why it is one of the most important pillars of digital marketing. This pillar not only includes crafting compelling content copies but also engaging targeted audiences, running ad campaigns, and several other tasks. Lastly, social media marketing also gives you a chance to monitor analytics so that you can drive more engagement, conversions, and brand awareness.

Here are some more important aspects of this digital marketing pillar:

  • As per some reports, a person spends approximately 2 hours and 30 minutes daily (on average) browsing through social media channels.
  • This is quite a powerful number from the viewpoint of businesses. Hence, they must invest their time and efforts in social media marketing.
  • By having solid strategies for social media marketing, businesses can engage their targeted users and enhance brand visibility.
  • Some popular platforms for social media marketing are Facebook, Instagram, Twitter, YouTube, Snapchat, Pinterest, LinkedIn, and so on.
  • To measure the success of your social media marketing efforts, you can assess several metrics.
  • These include cost per click (CPC), rate of engagement, reach, return on investment, fans and followers, brand sentiments, social media referrals, and more.
  • For instance, if you want to grab the attention of young buyers for your fashion brand, you can promote your business on Facebook, Instagram, Snapchat, etc.

PPC (Google Ads)

According to the top digital marketing agency in India, PPC or Pay-Per-Click is one of the approaches that ensure maximum reach. Along with this, you can also drive more traffic as well as conversions quickly. Below are some important points related to PPC:

  • PPC space is fully dominated by Google Ads.
  • It is said that more than 90% of the online market is dotted with PPC.
  • This allows businesses to showcase their ads on various search engines such as Google and other popular platforms like Amazon Ads.
  • Some popular platforms for PPC include Facebook/Meta ads, Google ads, Instagram ads, Bing ads, and many others.
  • You can calculate your success with click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), engagement, impressions, and more.

Final takeaways

The landscape of digital marketing is getting even more competitive. Thus, these pillars of digital marketing hold great significance. You must integrate them into your strategies because online competition is increasing, consumer behavior is evolving, and market opportunities are becoming diversified. To learn more about these pillars or simply have them for maximum benefits, you can connect with Value4Brand – the Best Digital Marketing Agency in India.